![]() “It enables aggregation on both the merchant and consumer side. “Whether you’re a merchant or a non-profit you’re still looking to garner consumer intention, you’re looking to collect funds and you’re looking to make it as easy as possible for them to send you money and the PF model is a great way to do that,” he says. Oglesby says Facebook is well positioned to compete with existing payments companies. To learn more about raising funds and awareness on Facebook, visit Facebook for Nonprofits.” The Page must be verified, follow our community standards and be linked to a donations account. “Before your organization can collect donations on Facebook, 3 steps need to be completed. Interested non profits are advised what to do to set up donations. The Donate button is “an on-Facebook donation flow available to nonprofits that apply through our application (),” and processes with two to three clicks in the page. It says it does “not integrate with third-party platforms at this time.” Credit card statements will show “FACEBK donate.fb.com.”įacebook users in 39 countries can donate but can only donate to U.S. ![]() Payout reports are offered to admins and receipts are sent to donors. There’s very few players that have that kind of consumer attention.”įacebook says donations go directly to participating non-profits, with Facebook Payments Inc. I could see Facebook becoming a very large payment facilitator over the next few years as they continue to build out that capability. “Everybody that’s in the digital advertising space is trying to figure out how to make it happen and happen really quickly and easily, and being a payment facilitator is a great way to accomplish that. ![]() And you can because you have a two way communications channel. Any time you see advertising in the digital space you want consumers to be able to buy right away. “Facebook is in a very good place to aggregate a whole variety of payments for the simple reason being they’re a huge advertiser. “Facebook being a payment facilitator is very compatible,” he says. Rick Oglesby, principal at AZ Payments Group and a partner at Double Diamond Group, says Facebook is set to be a formidable competitor in the non-profit space, and beyond. Now, any non profit that goes through the Facebook application process can have either re-direct or in-page donation ability. In 2015, Facebook added a donation button to non-partner non-profits but this one involved a couple more steps and redirected to the charity’s website to finish the process. Hopefully that will ensure they are following the rules, and then some.” Rich went on to say, “It isn’t often that 40% of the fee charged to a merchant or submerchant is earmarked for compliance. I’m sure they are planning to do just that. They need to register as a Payment Facilitator, and follow very specific criteria for how they run transactions. The only concern is that Facebook makes sure to follow all the Visa and MasterCard rules for Payment Facilitators. “Facebook is a juggernaut, and this looks like a seamless way to donate. “It’s sounds like a very exciting offering for non-profits,” says Deana Rich, president of Rich Consulting. If a donor is donating for the first time, he must enter his payment card information in a window future donations are done with one click if the user does not remove his card information from Facebook in his payment settings. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from these charitable giving tools.” The remaining 95% will go straight to the nonprofit. ![]() To make this possible, starting in August, 2% of contributions will be used to cover a portion of the costs of nonprofit vetting, security, and fraud protection, operational costs and payment support and 3% of contributions will go to payment processing. “We’re committed to building products that make it as easy and safe as possible for people to contribute to the causes they care about. The social media giant says of each donation made through Donate buttons that keep donors on a non-profit’s page: Facebook introduced a Donate button for 19 select non-profits in 2013, but didn’t charge a fee, instead sending 100 percent of donations to the charity. Facebook is charging back into the payments space but this time charging hard - taking 5% on every donation it processes through its recently launched non-profit features, announced to page administrators Tuesday.
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